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B2BusinessFeb 3, 2017

Super Bowl Is Big Business for Big Ad Firms

スーパーボウルは大手広告会社にとって大きなビジネス

VOA Learning English32 videos Open on YouTube

Transcript

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Translation

With a mix of computer animation, big-name celebrities,
コンピューターアニメーションと大物セレブ、
and a taste for the absurd, this year's ads that will air during the Super Bowl are pulling out all the stops to get consumers to spend the almighty dollar.
そして不条理なセンスを織り交ぜ、今年スーパーボウル中に放送される広告は、消費者に大切なお金を使わせるため、あらゆる手を尽くしています。
Can we lose the masks?
マスクを外せないか？
Just take them off.
ただ外すんだ。
How can we be a secret?
どうやって秘密になれる？
How can we be a secret society if we can't keep all of our secrets?
すべての秘密を守れないのに、どうやって秘密結社でいられる？
And the cost?
そして費用は？
It's a little more than last year.
去年より少し高いです。
It always tends to go up, but it's—I will call it five million dollars per thirty-second spot.
いつも上がる傾向にありますが、30秒枠で500万ドルと言っておきましょう。
But does all that money spent score a touchdown with consumers?
しかし、その大金は消費者にタッチダウンを決められるのか？
There's always been an assumption that there's going to be a high demand for Super Bowl ads because this is a huge audience,
スーパーボウルの広告には高い需要があると常に想定されてきました、なぜならこれは巨大な視聴者、
one of the biggest live audiences of the year.
年間最大級のライブ視聴者の一つだからです。
However, more companies have started stepping back, looking at the investments, sort of crunching the numbers, and saying, "Is this really worth the money?
しかし、より多くの企業が一歩引き、投資を見直し、数字を精査して、「これは本当にお金をかける価値があるのか？
" Advertisers know they literally have seconds to score points with viewers.
」と言い始めています。広告主は、視聴者の心をつかむのに文字通り数秒しかないことを知っています。
One anticipated ad is from beer maker Anheuser Busch.
注目される広告の一つはビールメーカーのアンハイザー・ブッシュのものです。
The company says it was conceived last year, but it may be more timely now.
同社は去年企画されたと言いますが、今の方がより時宜にかなっているかもしれません。
The 62nd ad shows the beer company's co-founder Adolphus Busch traveling by boat from Germany to the U.S. in the 1850s,
62番目の広告は、同社の共同創業者アドルファス・ブッシュが1850年代にドイツから米国へ船で渡り、
and after a series of hardships, meeting fellow immigrant Everhard Anheuser.
数々の苦難の末、同じ移民のエバーハード・アンハイザーと出会う様子を描いています。
The ad's tagline: "When nothing stops your dream, this is the beer we drink."
広告のタグライン：「夢を何も止められないとき、これが私たちが飲むビールだ。」

LingoDew, which teaches English through YouTube videos, measured this B2 video at 170 words per minute, slower than the B2 median of 198, and found 22% of its words outside the 1,000 most common in its English videos, more than the B2 median of 15%.

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